Privacy Policy

At Yogalicious, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website and interact with our premium activewear brand.

This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and other applicable privacy laws.

1. Information We Collect

Information You Provide Directly

When you interact with Yogalicious, we may collect information you voluntarily provide, including:

• Contact Information: Name, email address, phone number when you submit contact forms or subscribe to our newsletter
• Communication Data: Messages, inquiries, and feedback you send through our contact forms
• Newsletter Preferences: Email address and preferences for receiving updates about our Lux leggings, performance joggers, and new activewear collections

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device type, screen resolution
• Usage Data: Pages viewed, time spent on pages, navigation paths, clicks, and interactions
• IP Address: Your Internet Protocol address and approximate geographic location
• Cookies and Tracking: Data collected through cookies, pixels, and similar technologies
• Referral Information: The website or source that referred you to Yogalicious

Information from Third Parties

We may receive information about you from third-party services:

• Analytics Providers: Google Analytics provides aggregated data about website traffic and user behavior
• Affiliate Partners: Amazon Associates may provide information about product views and purchases made through affiliate links
• Marketing Platforms: Email service providers and marketing tools may provide engagement data

2. How We Use Your Information

Yogalicious uses your information for the following purposes:

Website Operation and Communication

• Respond to your inquiries about our Lux collection, performance activewear, and product availability
• Process and manage your newsletter subscription preferences
• Send you updates about new product launches, including our signature leggings and joggers
• Provide customer support and answer questions about our activewear

Analytics and Improvement

• Analyze how visitors interact with our website to improve user experience
• Understand which products and collections generate the most interest
• Optimize our website performance and content presentation
• Track the effectiveness of our marketing campaigns

Marketing and Promotions

• Send promotional emails about Yogalicious products, sales, and special offers (with your consent)
• Share information about new activewear collections and seasonal releases
• Provide personalized product recommendations based on your interests

Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, security threats, and abuse
• Enforce our terms of service and website policies
• Respond to legal requests and prevent harm

3. Cookies and Tracking Technologies

Yogalicious uses cookies and similar technologies to enhance your browsing experience and analyze website performance.

Types of Cookies We Use

Essential Cookies: Required for basic website functionality, including navigation and access to secure areas. These cookies cannot be disabled.

Analytics Cookies: Google Analytics tracks website traffic, user behavior, and performance metrics. These cookies help us understand how visitors engage with our activewear content and product information.

Advertising Cookies: Amazon Associates and affiliate tracking cookies monitor product clicks and conversions. These cookies enable us to earn commissions on qualifying purchases while providing you with relevant product information.

Managing Cookies

You can control cookies through your browser settings:

• Most browsers allow you to refuse or accept cookies
• You can delete cookies that have already been set
• You can set your browser to notify you when cookies are sent
• Browser help sections provide detailed cookie management instructions

Please note that disabling certain cookies may limit website functionality and your ability to access some features.

4. How We Share Your Information

Yogalicious shares your information only in limited circumstances:

Service Providers

We work with trusted third-party service providers who assist with:

• Website Hosting: Infrastructure and server management
• Email Marketing: Newsletter delivery and email communications
• Analytics: Google Analytics for website performance analysis
• Customer Support: Tools and platforms for managing inquiries

These providers are contractually required to protect your data and use it only for specified purposes.

Affiliate Partners

We participate in the Amazon Associates Program. When you click on product links, Amazon may receive information about your visit, including:

• Products you viewed on our website
• Clicks on affiliate links
• Purchases made through our affiliate links (we receive commission data only, not your personal purchase details)

Amazon’s use of your information is governed by their privacy policy.

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our terms and conditions
• Protect our rights, property, or safety and that of our users
• Investigate fraud, security issues, or technical problems

Business Transfers

If Yogalicious is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and website notice before your information becomes subject to a different privacy policy.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL Encryption: Our website uses Secure Socket Layer (SSL) technology to encrypt data transmitted between your browser and our servers
• Access Controls: We limit access to personal information to authorized personnel only
• Regular Updates: We maintain current security patches and software updates
• Monitoring: We actively monitor for security threats and suspicious activity
• Secure Storage: Personal data is stored on secure servers with restricted access

While we strive to protect your information, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our security practices.

6. Your Privacy Rights

Rights Available to All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails and newsletters
• Restrict Processing: Request limitations on how we use your data

GDPR Rights (European Union Residents)

Under the General Data Protection Regulation, EU residents have additional rights:

• Right to Access: Obtain confirmation of whether we process your data and access that data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we process your data in certain circumstances
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have the right to:

• Know: Request disclosure of personal information collected, used, shared, or sold
• Know Categories: Learn the categories of personal information we collect and the purposes for collection
• Know If Sold/Shared: Know if we sell or share personal information (we do not sell personal information)
• Opt-Out of Sale/Sharing: Opt out of the sale or sharing of personal information
• Delete: Request deletion of personal information we collected from you
• Correct: Request correction of inaccurate personal information
• Limit Sensitive Information: Limit use and disclosure of sensitive personal information
• Non-Discrimination: Not be discriminated against for exercising these rights

State Privacy Law Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have similar rights, including:

• Access: Confirm whether we process your personal data and access that data
• Correction: Correct inaccuracies in your personal data
• Deletion: Delete personal data you provided to us
• Data Portability: Obtain a copy of your data in a portable format (where technically feasible)
• Opt-Out: Opt out of targeted advertising and the sale of personal data

How to Exercise Your Rights

To exercise any of these privacy rights:

• Email Request: Send a detailed request to privacy@yogaliciousstore.com
• Contact Form: Submit your request through our contact page
• Specify Your Request: Clearly state which right you wish to exercise
• Verify Your Identity: We may request information to verify your identity before processing requests

Response Timeline: We will respond to verified requests within 30-45 days, depending on the complexity of the request and applicable law. If we need additional time, we will notify you of the extension and the reason.

Authorized Agents: You may designate an authorized agent to make requests on your behalf. We will require verification of the agent’s authority to act on your behalf.

7. Children’s Privacy

Yogalicious is committed to protecting children’s privacy. Our website is not directed to children under 13 years of age.

We do not knowingly collect personal information from children under 13. While we offer Yogalicious Girls activewear, these products are marketed to parents and guardians, not directly to children.

If you are a parent or guardian and believe we have collected information from your child under 13, please contact us immediately at privacy@yogaliciousstore.com. We will promptly delete such information from our systems.

Our website complies with the Children’s Online Privacy Protection Act (COPPA).

8. Third-Party Links and Services

Our website contains links to third-party websites, including Amazon product pages where you can purchase Yogalicious activewear.

We are not responsible for the privacy practices of third-party websites. When you click a link and leave our website:

• You are subject to the privacy policy of the destination website
• We do not control how third parties collect or use your information
• Third-party sites may have different privacy standards and practices

We encourage you to review the privacy policies of any third-party websites you visit, including:

• Amazon: Review Amazon’s Privacy Notice for information about how they handle your data
• Social Media: Social media platforms have their own privacy policies governing data collection
• Payment Processors: If you make purchases, payment processors have separate privacy practices

9. Data Retention

Yogalicious retains your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy.

Retention Periods

• Contact Form Data: Retained for up to 2 years after your last communication unless you request earlier deletion
• Newsletter Subscriptions: Retained until you unsubscribe or request deletion
• Analytics Data: Aggregated analytics data retained indefinitely; individual session data retained per Google Analytics retention settings (typically 14-26 months)
• Legal Records: Information required for legal compliance retained for applicable statutory periods

Retention Criteria

We determine retention periods based on:

• The nature and sensitivity of the information
• Potential risk of harm from unauthorized use or disclosure
• The purposes for which we process your data
• Whether we can achieve those purposes through other means
• Applicable legal, regulatory, accounting, or reporting requirements

When personal information is no longer needed, we securely delete or anonymize it.

10. International Data Transfers

Yogalicious operates in the United States. If you access our website from outside the United States, your information may be transferred to, stored, and processed in the United States.

By using our website, you consent to the transfer of your information to the United States and acknowledge that:

• Data protection laws in the United States may differ from those in your country
• We implement appropriate safeguards to protect your information
• We comply with applicable cross-border data transfer regulations

For EU residents, we ensure adequate protection for international transfers through:

• Standard Contractual Clauses approved by the European Commission
• Other legally recognized transfer mechanisms under GDPR
• Technical and organizational security measures

11. Email Communications

What You’ll Receive

When you subscribe to our newsletter, you may receive:

• New product announcements for Yogalicious Lux leggings, joggers, and activewear
• Exclusive promotions and seasonal sales
• Updates about our performance collections and new releases
• Tips for choosing the right activewear for your lifestyle

How to Unsubscribe

You can opt out of marketing emails at any time:

• Unsubscribe Link: Click the “unsubscribe” link at the bottom of any marketing email
• Email Request: Send an unsubscribe request to hello@yogaliciousstore.com
• Contact Form: Submit an unsubscribe request through our contact page

Please note: Even if you unsubscribe from marketing emails, we may still send you transactional or administrative messages related to your inquiries or account.

12. Do Not Track Signals

Some web browsers incorporate a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want your online activity tracked.

Currently, there is no industry standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT browser settings or signals. We continue to monitor developments in DNT technology and may update our practices as standards emerge.

You can control tracking through:

• Browser cookie settings and preferences
• Browser privacy modes and extensions
• Opting out of specific tracking services (like Google Analytics opt-out)

13. Changes to This Privacy Policy

Yogalicious reserves the right to update this Privacy Policy at any time to reflect:

• Changes in our information practices
• New legal or regulatory requirements
• Enhanced privacy protections
• Feedback from our community

How We Notify You

When we make material changes to this policy:

• Website Notice: We will update the “Last Updated” date at the top of this page
• Email Notification: We may send an email to newsletter subscribers about significant changes
• Prominent Display: Major changes may be highlighted on our homepage

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Continued Use: Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

14. Contact Us

Data Protection Officer: For GDPR-related inquiries, you may contact our Data Protection Officer at dpo@yogaliciousstore.com.

Supervisory Authority: If you are located in the European Union and believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with your local data protection authority.